Living La Vida Lima

Living La Vida Lima

Monday, July 7, 2008

Random Knowledge Part 1: KFC

All over Lima are signs of the US’s absurd global reach. For example, McDonalds is situated on one of the biggest corners in Miraflores and fills the space of nearly an entire city block (with two floors consistently packed with people). In the past week, I’ve walked by or careened past (see: “Killer buses”) Radio Shack, Tony Roma, Pizza Hut, Burger King, and admittedly indulged in the guilty pleasure of Starbucks more than once last week (I know, I know).

There also seem to be KFCs everywhere. Apparently when KFC first opened in Lima, many people viewed it as an upscale American restaurant. People actually would dress up to go to KFC, making an event out of it. I find this amusing.

2 comments:

Christine said...

I think these are the little insights or observations that you'll treasure most when you look back on this adventure in years to come. Sounds as though there is a certain gentle innocence or naivete to Peruvians, which is probably quite charming. There are few enough events that we Californians can be bothered to "dress" for that I'm sure it's refreshing to find that others have not lost the inclination.

Christine said...

I've been told that when KFC opened in Viet Nam, the people there dressed up in their finest at first too, believing as did the Peruvians that it was an upscale restaurant. Makes you wonder what kind of ad campaign KFC runs when they're preparing to move into a new country.